

It further aims to convert existing media into a digital form of technology, for example, viewing a book online (E-books, Kindle). Technological convergence is the combination of computing, communication, and content around networked digital media platforms. It is when new technologies are created and take over from past technologies and perform the same task in a more efficient manner. Technological convergence is a term that describes the layers of abstraction which enables different technologies to interoperate efficiently as a convergent system.

From memes to social media posts, media convergence has truly been beneficial to integrate audience on a global level. With media convergence, the audience has also become the creator themselves.The content producers can specifically target the best audience or group they are aiming towards by publishing customized content.The instant availability of news and moment-based content is one of the top advantages of media convergence between traditional media and new media.Here are the most important advantages of Media Convergence: Media convergence has proved to be beneficial in the digital era which is filled with content seeking our attention continuously. E-books (converging paperbacks with the digital technology).Online Radio (converging radio with the Internet).Smartphones (converging camera, music, the internet, books, and all other media together).The most popular examples of Media Convergence are: print media (e-books, news apps), broadcast media (streaming websites, radio, music apps) as well as new media (the internet) into a single device that performs various functions from calling and texting to photography, videography, gaming and so much more. The most relevant example of media convergence is a Smartphone that blends together various media, i.e. Communication, Computing and Content as all three are integrated through technology. This results in the combination of 3Cs, i.e.
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Media Convergence simply refers to the merging of different types of mass media such as Traditional Media, Print Media, Broadcast Media, New Media and the Internet as well as portable and highly interactive technologies through digital media platforms. In addition to making the digital technology transfer to any digital maturity level enterprise, MEDISDIH aims to involve the Apulian enterprises, Research Organizations and Universities in the main European, National and Regional digital innovation initiatives with particular reference to enabling technology applications in the Automotive, Robotics, Manufacturing, Health, Agri-food, Infrastructure, inspection and maintenance sectors.Courtesy: Gary Phayes (Canadian Encyclopedia) MEDISDIH is a Digital Innovation Hub promoted in Italy by Confindustria (the main Association representing manufacturing and service companies in Italy) and registered in the European Digital Innovation Hub catalog.

Evolved value chains and relationships between Dealers, OEMs and Tiers made possible by the new sharing information tools between partner companies in the different stages of the production process.I4.0 company organization based on digital tools for information sharing and decision support.MEDISDIH aims to help local enterprises, especially SMEs, to increase their competitiveness on global markets, working to promote: In the year 2018, the Cluster has synergistically integrated the Digital Innovation Hub (DIH) activities in its pre-existing ones, thus becoming MEDISDIH Scarl, the Mechatronic Cluster and Digital Innovation Hub of Apulia Region.Ĭonsistently to its mission, MEDISDIH is strongly involved in the promotion of industrial product and/or process innovations integrating the multidisciplinary mechatronic technologies supported by digital ones. MEDISDIH Scarl, which is the evolution of the Mechatronic Technological Cluster – MEDIS Scarl, has been operating in Apulia for more than ten years and has gained significant experience in the integration of innovative activities of Large Enterprises, SMEs, Public and Private Research Organizations and the Apulian Universities for the development of mechatronics and digital enabling technologies and their technological transfer to the territory.
